If you love Justin Bieber (let’s face it, who doesn’t?), you’ll be delighted to know that you can now seen him in avatar form. Consider it an early Christmas present.
The singer has announced that he’s partnering with Wave – a virtual entertainment company – to produce an immersive live experience, featuring Justin Bieber as a digital avatar.
The announcement detailed that the virtual concert will be a “futuristic look into the metaverse, merging gaming, real time motion-capture, and live musical performance into an immersive interactive experience.
“Audiences will go on an epic and intimate musical journey with Bieber and see him perform songs from his #1 album Justice before kicking off his 2022 Justice World Tour.”
Speaking about the event, Justin said (via Variety), “I am a big believer in Wave and love the platform as a new way for me to engage with my fans. I’m excited to be using this technology to bring people together and connect with fans from all over the world. I can’t wait for them to check out this interactive performance.”
Wave’s CEO, Adam Arrigo, also sounds pretty excited, saying: “Justin Bieber is not only one of the world’s biggest artists, he is also one of the most forward-thinking. This partnership allows for limitless, virtual opportunities for him and his fans.”
“By combining Wave’s technology with Justin’s creativity, we’ve created a unique, interactive experience that complements his upcoming physical tour. Justin is paving the way for artists to incorporate a virtual concert ‘tour stop’ to reach new audiences who can’t attend in-person or want a different kind of live music experience.”
Fans can sign up on wave.watch to immersive experience the event for free on November 18 at 7pm GMT. We’ll see you there.
For more from Glamour UK’s Lucy Morgan, follow her on Instagram @lucyalexxandra.