Style/ Beauty

Hailey Bieber is rumoured to be setting up a skincare brand, and we can’t wait to get our hands on it

Amongst other things, model Hailey Bieber has truly enviable skin – and she looks set to share some of her beauty secrets with the world by setting up her own beauty brand.

At least that’s what she hinted during an appearance on Demi Lovato’s podcast, 4D with Demi Lovato. Speaking to them about a new “business venture”, Hailey spoke about how her excitement for what’s to come.

“I’m going to step into the beauty world and I’m starting a company which has been really exciting,” she said. “We’ve been working on it now since the very beginning of the pandemic so we’re almost two years into it. I feel like for the first time ever I know this is where I’m supposed to be and this is what I’m supposed to be doing.”

Citing this move as part of her own personal evolution, Bieber also discussed the importance of affordable products “that really work”. While there’s been no confirmation of the brand’s name yet, Hailey has trademarked the name “Rhode” which is her middle name. An Instagram account with the same number – which the model follows, and looks to be for a skincare brand – has also been set up.

The star has been interested in skincare for quite a while, and we feel like she has a lot to bring to the table. Last year, she teamed up with skincare guru Dr Barbara Sturm to launch a “skincare school”, making recommendations from her own routine.

She has also spoken openly about husband Justin Bieber’s struggle with adult acne, as well as the methods they’ve both researched and used to soothe and treat it. For instance, she recommended using clarifying pads – deep cleansing wipes that swipe away excess oil and impurities – like Justin does after working out.

He also spoke about letting Hailey put masks, serums and other products on his skin. In true couple goals style, they even call their shared skincare routine “our regimen”. We predict quite a holistic approach to skincare, as well, as the star has often spoken about the importance of sleep and eating well in contributing to good skin, not just use of certain products.

We feel that Hailey’s passion for all things skincare will make her a QUEEN of her own brand, and are very excited to see what comes next.

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