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I tottered down to the H&M Showroom in London earlier this week and was the first journalist (aside from those lucky enough to attend the celebrations in Paris at the end of last month) to see the collection on our shores.
My initial thoughts? While ELIE SAAB is renowned for statement ballgowns – there wasn’t any. Sequins and jewel tones as seen on the designer’s Fall 2026 runway? Sure, plenty, but much more wearable. Think: A sparkling tuxedo jacket and matching trousers, a beaded maxi dress with a scandalous thigh split, and an embellished peplum top. The H&M touch is very prevalent in this line-up, and that’s not a bad thing.
Where I was expecting voluminous tulle, I instead found more wardrobe-friendly maxi dresses with drapery and lace to create that romantic effect Elie favours. All things I’d wear more than once which, sadly, can’t be said for an haute couture gown.
