Why it’s worth it: You know a trend is here to stay if Charlotte Tilbury is hopping on it. As a follow-up to the brand’s original black-hued Pillow Talk Push Up Lashes, “Dream Pop” is a berry-brown colour that is especially flattering on redheads and brunettes and is set to compliment brown and hazel eyes in the most beautiful way too. Thanks to the keratin-boosted lash-thickening formula, the mascara itself will deliver definition, curl and volume, thanks to the keratin-boosted lash-thickening formula.
Tester feedback: “Kate Moss famously trialled this mascara by going out dancing, and found that it didn’t smudge, flake or transfer,” Camilla said. “And if it’s good enough for Kate, it’s good enough for us. This black mascara gives the ultimate fluttery, false lash effect, with volume, lift and curl in spades. Containing conditioning jojoba wax to keep lashes nourished, and with jet-black, budge-proof pigment, this high impact mascara will have your pals doing a double take – in the best way.”
After Camilla tested this mascara, Senior European Commerce Editor Sophie Cockett tested it too. “While I do love having a drugstore mascara in my makeup bag for when pricier formulations run out, if I had an unlimited bank balance, this is the only mascara I’d ever wear. I love drama when it comes to my lashes, and this stuff delivers. The curved brush makes it easy to coat every single lash, and the lasting power is incredible. I can’t recommend it enough for bold lash-loving girlies.”
- Benefits: lengthening, volumising
- Waterproof: no
- Who it’s for: straight, short lashes
- Tested by: Camilla Kay
7. Best Brown Drugstore Mascara: Rimmel London Thrill Seeker
Why it’s worth it: This brown mascara is advertised as your “new favourite ultra volumising mascara,” – a product that’s infused with a trio of lash-gripping waxes to create extreme length, separation, lift and volume. It promises a lot for £12.99. The brush is sizeable, made from fibres designed to wrap and coat the lashes instantly – and it promises to be smudge-proof, flake-free and clump-free, too. As for its’ promised wear? Up to 24-hours. Whew.