The beauty of Korean skin-care superstar Beauty of Joseon lies in its gratifying textures, no-nonsense formulas, and affordable prices. Even more affordable today, as almost the entire range is reduced in price for Amazon Prime Day.
Yep, one of the best Prime Day beauty deals (in fact, Prime Day deals in general) comes courtesy of this cult brand. Why? Well we all know the face sunscreen that has gone TikTok-viral 100 times over (and has made this list with a caveat — more on that later), but I’m going to enlighten you on the other Beauty of Joseon offerings that deserve their fair share of hype. My credentials? I’m a beauty editor who’s tried the brand’s entire lineup, so this tight curation is the crème de la crème for glowy, healthy skin. Whilst we’re on the topic of K beauty deals, don’t miss Prime Day Medicube deals worth grabbing.
My Top Beauty of Joseon Products, reduced for Prime Day:
For a little bit of context, I’m in my 30s, live in New York City (so I’m exposed to a lot of pollution, yay), and have combination skin (with the occasional breakout). My main skin concerns are visible, congested pores in and around my nose, uneven skin tone, and prevention of signs of ageing.
Needless to say, skin care is not one-size-fits-all, but I’m confident most people can use these Beauty of Joseon products, which are all fragrance-free, without encountering any negative side effects or irritation. Without further ado, I present the best BoJ formulas that will remain staples in my skin-care routine.
Best Beauty of Joseon Prime Day deals, according to a K Beauty expert:
The Eye Cream to Help Stave Off Fine Lines Revive Eye Serum: Ginseng + Retinal
Why I love it: To use eye cream or not? I think eye creams are a “nice-to-have” skin-care step — and if I reach for an eye cream at all, it’ll be a retinol eye cream to reap retinol’s fine-line-minimising and tightening benefits. Again, I’m 31 and haven’t experienced fine lines around the eyes or generally sagging under-eyes, but skin care is — with a lot of emphasis — all about consistent use and prevention.
Beauty of Joseon’s Revive Eye Serum: Ginseng + Retinal has a lightweight, custardy-gel texture that absorbs almost immediately and makes my undereyes look a tad brighter and less puffy the next morning. Formula-wise, stabilised retinal is super gentle and minimises irritation, while ginseng brightens and boosts circulation, and glycerin supports the skin barrier.