From Euphoria to The Drama, when did weddings become horror’s biggest fetish?

After all, one in 10 UK couples are now hiring a “content creator” to actually curate – you guessed it – content for one of the biggest events of your life. On Google Trends, there has been a 299% increase in searches for “wedding content creator” in the last year. Forget experiencing it, you need reels and videos of your your relationship’s utter perfection to post on socials for the rest of your life. That’s what marriage truly is, right?

Which leads us to recent movie release The Drama. Starring Zendaya and Robert Pattinson, it navigates the lead-up to a young couple’s big day, after Pattinson’s Charlie discovers something truly shocking about his wife-to-be, Zendaya’s Emma that derails not only their wedding but how they view each other and their relationship. By the end of the ceremony, Pattinson is fleeing the reception with a black eye and a bloody nose, his wedding tux also soaked through with blood. Zendaya is wearing an orange puffer jacket over her gown, which is irrelevant to the horror theme but no less iconic.

Courtesy Everett Collection

The glamorous – again, often curated – milestones of a wedding, including the speeches, the selection of the florals, a painful practice photo shoot, are all threaded with suspense and tension, making the wedding itself a psychological horror as well as a bloody one. At the centre of it all, The Drama questions whether you can truly fully know a romantic partner – the best and worst parts – and the danger of romanticising either a person or one day out of your life to commemorate your love for them.

Stranger Things creators the Duffer Brothers have also subverted the horror genre in a similar way with their recent Netflix TV series Something Very Bad Is Going To Happen. Starring The Night Manager star Camila Morrone, the series immediately creates a sense of foreboding, anxiety and horror around getting married. The opening scene sees Morrone walking down a spooky aisle, looking ghostly in a white bridal dress, with the wedding march playing over her ragged breathing.