The success of Gap x Victoria Beckham’s inaugural collection this spring needs to be studied.
Granted, designer collabs are two-a-penny these days – just last week we saw the announcement of adidas x ASOS, GANNI x lululemon, DAISY x Free People, Timberland x Jacquemus, Barbour x APC, while ELIE SAAB H&M drops this Thursday – but have any of them caused the internet to break (so to speak) quite like VB x Gap did earlier this year? Debatable.
My favourite Gap x Victoria Beckham pieces, at a glance:
As such, the fact that they’re collaborating again – this time to celebrate the dawn of the autumn/winter season – is already causing pandemonium amongst the fashion set.
The basics: Gap x Victoria Beckham drop two launches October 23rd at 2 pm BST. It’ll be online at gap.co.uk and in select stores globally, from North America and the UK to Japan and the Middle East, and if I can offer one piece of advice, it’s this: do not bide your time. This collection is practically guaranteed to be a sellout.
So, what to expect? Like last time, the iconic American silhouettes of the ’80s and ’90s that Gap is renowned for will be at the root of the line, while Beckham’s signature aesthetic (as showcased on her most recent runway) – minimalism-meets-modernism – overlaps. Pieces feel elegant while being rooted in reality: they’re comfortable and versatile beyond measure.
Complete of 37 pieces, the line-up sees refined knitwear in cashmere, merino wool and, of course, Gap’s signature CashSoft materials – as well as statement outerwear, considered tailoring, and fresh expressions of denim (a huge sellout last time).