I don’t know if you’ve noticed, but brown jeans are having a moment – and chocolate brown is fast becoming the new black. The earthy hue has crept onto coats, bags, knits, shoes and now, inevitably, denim. Enter chocolate brown jeans: the richer, moodier alternative to the blue denim we have been wearing on repeat for years.
They still do everything you want from a great pair of jeans – work with trainers, boots, loafers and practically every knit you own – but the change in colour makes even the most familiar outfit feel a little newer. Think of them as a useful wardrobe reset rather than a complete denim defection. Blue jeans are not going anywhere, obviously, but for autumn, brown makes a very convincing case for borrowing the top spot.
The rise of the brown jean trend responds to our craving for relaxed sophistication. Unlike black denim, which can feel too formal, or the traditional blue, which sometimes gets a little dull, brown offers the perfect balance.
However, styling brown jeans isn’t always easy. The right pair of shoes can help you achieve the elegant, modern look you’re going for. Instead of reaching for that well-worn pair of black boots or those scuffed trainers, this winter, double down on the season’s biggest trend and opt for more elevated footwear.
Ahead, our fashion editors compile exactly how to style chocolate brown jeans this season.
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With a leather jacket and boots
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