Julie Dowding Retires From ‘The Traitors’ Firm All3Media International
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Julie Dowding Retires From ‘The Traitors’ Firm All3Media International


EXCLUSIVE: All3Media International‘s long-serving Australian sales exec Julie Dowding is set to retire.

Dowding has been with All3Media’s sales division in Sydney for a decade, most recently as Senior VP, Australia and New Zealand. Overall, she has more than four decades of experience in the industry.

All3Media, which is in the process of merging with Banijay, sells the likes of The Traitors, Googlebox, Squid Game: The Challenge, The Tourist, Race Across the World, Midsomer Murders and All Creatures Great and Small on the international market. Dowding shops the shows locally.

“Our wonderful colleague Julie Dowding will be retiring this time next week,” said Louise Pedersen, All3Media International CEO in a statement to Deadline. “I just want to say a huge thank you to Julie who has grown our Australia business massively over her 10 years with us, and has licensed over 1200 titles into the region.   

Before All3, Dowding had a long spell at BBC Studios predecessor BBC Worldwide before exiting in 2013. She later began consulting for All3’s Australia office and then joined full time in September 2016, taking her current post in January 2020.

Her retirement has in the works for some time now, and Pedersen said last year’s hire of former ITV Studios exec Micah Hewson kicked of a handover process. He now takes over her Australian duties and will work alongside Alex Euler on content distribution in New Zealand.

Hewsom and Euler report to Sabrina, who heads All3Media International’s Asia Pacific team as Executive Vice President.

“All of us at All3Media International wish Julie a fabulous new chapter – knowing she will be greatly missed,” added Pedersen.



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