2025 skincare buys: I’m a beauty editor and these are the 19 new launches I’m excited about

2025 skincare buys: I’m a beauty editor and these are the 19 new launches I’m excited about


Trust Rihanna to have already been working on a formula containing Barbados Cherry – before this vitamin C-rich superfruit was unveiled as one of 2025’s biggest ingredient trends. This multi-tasking cleanser was designed with blemish-prone skin in mind, and washes excess oil and impurities down the drain while brightening and never stripping it of moisture.

But don’t just take our word for it. “This gel cleanser is my holy grail on my oily days,” Rihanna says. “It washes away my surface oil and shine but doesn’t leave my skin feeling tight or dry or dull. It actually helps brighten skin and improves the look of pores too.”



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