Eyeshadow Looks Inspo For 2025 You Can Experiment With

The easiest way to switch up your everyday makeup routine? Experiment with fresh, fun eyeshadow looks. A little more daring than a new shade of lipstick, a sweep of eyeshadow (in a bright or bold hue) can instantly add drama and spice things up.

You don’t necessarily need an occasion either. As we move into 2025, why not use the new year as an excuse to be more expressive with makeup – and ultimately, have some fun. From sparkly shadows to pops of green, there are so many ways to level up your eyeshadow game.

“This season, anything goes,” says celebrity makeup artist Nikki Wolff. “It’s a great moment to really experiment.” Our advice? Start with tiny departures from your usual routine – a cobalt-coloured eye pencil in place of black; or, a shimmering shadow instead of your usual matte.

If you’re feeling a little more adventurous, experiment with high-shine sparkle for daytime, smoky eyes in daring shades of olive, or stand-out accents like two-tone shimmer and megawatt metallics that you’d never normally wear casually.

As for the rest of your look – by all means, go full head-to-toe glam with your corresponding outfit. But there’s something about pairing it with basics, like a white T-shirt or oversized sweatshirt and jeans, that makes it feel more modern and relaxed.

Inspired? Here are the 28 best experimental eyeshadow looks to give a spin when you’re bored of the same-old:

Elevated cut crease

One word: wow. Prepare to turn heads with this stunning cut crease makeup that pairs a white shimmery eyeshadow with full, fluttery lashes. To ensure all eyes (ahem) are on the eyes – pair it with a neutral lip and a healthy-looking blush.

Smoky denim