ITV2 is set to crown the winner of Big Brother UK 2024 Season 21 after 41 days.
Only six housemates made it to the final, which included Alison “Ali” Bromley, Emma Morgan, Hanah Haji, Marcello Spooks, Nathan King, and Segun Shodipo.
AJ Odudu and Will Best hosted the finale, and after showcasing the housemates having one last dinner, the vote was frozen to announce the two names that would leave in fifth and sixth place.
Segun was first to leave, placing sixth in the competition, followed by Nathan, who placed fifth.
The British public continued to vote for their winner, and after Segun and Nathan spoke to Odudu and Best, the votes were frozen again.
Odudu announced that the housemate finishing in fourth place was Hanah, despite the heavy support from the in-studio audience.
With only three housemates remaining, it was time to freeze the vote one more time. Best revealed that Emma would take third place.
Ali and Marcello were the final two housemates in the Big Brother house, and the viewers chose Ali as the Season 21 winner who would take home £90,000.
During Ali’s exit interview, Odudu revealed that she won with 51% of the vote.
Big Brother UK 2024 Final Placement
6. Segun Shodipo
5. Nathan King
4. Hanah Haji
3. Emma Morgan
2. Marcello Spooks
1. Alison “Ali” Bromley **WINNER**
Will there be more Big Brother UK in 2025 on ITV2?
ITV announced that Big Brother UK would return for a third season in 2025, following a second season of Celebrity Big Brother UK set to air in spring. This would mark 25 years of Big Brother in the UK.
“Big Brother programming has firmly established itself across ITV’s platforms and become a favourite with our viewers. Together, Big Brother and Celebrity Big Brother have grown audiences on ITV1 and ITV2 and amassed almost 100 million streams on ITVX,” Paul Mortimer, Director of Reality Commissioning and Acquisitions said in a statement. “We’re therefore very excited to be able to throw open the House doors once again for another series of both Big Brother and Celebrity Big Brother in 2025 which are sure to promise more unmissable entertaining and captivating moments.”