35 Beauty Advent Calendars of 2024, Tried & Tested

Whenever the festive season comes around, our beauty editors make it their mission to review the best beauty advent calendars in the biz. In fact, we’ve been hard at work unpacking and opening each of the numbered shelves since as early as August – all to put together a tried-and-true edit of only the options that impressed us most.

But what does it take to make a beauty advent calendar stand out? Well, the answer is not as simple as you’d think. In our experience, it comes down to evaluating everything from the worth, value and packaging. After all, you wouldn’t want to invest hundreds of ££ into a beauty gift, only for it to include travel-sized products that hardly justify the price.

It also doesn’t help that each year, the number of available beauty advent calendars only continues to grow, and it seems as though every brand and retailer is pulling out all the stops to launch their own iteration – each vowing to be the best. But the silver lining is that there are plenty of niche options to woo even the pickiest of your beauty-obsessed family members or friends (yes, there are ones that focus solely on perfume, makeup or skincare).

Regardless of whether you’re after something that packs a little bit of everything, or if you want to go after your go-to brand to stock up on your faves, we’ve got you covered. Below, we’ve put together the ultimate roundup of the best beauty advent calendars that have earned the GLAMOUR seal of approval.

SKIP TO: When do beauty advent calendars go on sale in 2024? | Which brands have beauty advent calendars? | What is the most popular beauty advent calendar?

Unveiling the best beauty advent calendars of 2024: GLAMOUR’s top picks

How we test the best beauty advent calendars:

We open and review all of the beauty advent calendars that land on the GLAMOUR beauty desk. We judge advent calendars based on their packaging (top marks if it’s reusable or recyclable), value for money, variety and whether or not the products inside work (and are suited to a range of complexions, hair types and makeup preferences). Our favourite beauty advent calendars feature full-sized products, or extra goodies like the chance to win a £100 voucher for the beauty brand you’ve bought into.

GLAMOUR’s beauty editors have spent decades testing the biggest beauty launches and consulting industry experts to offer you expert advice on every beauty concern you may have, so we’re best placed to critique the top beauty advent calendars of the year.

Beauty advent calendar FAQs:

Most of the best beauty advent calendars of 2024 are already on sale. This guide outlines which advent calendars are available to buy now, plus those that are still available to pre-order.

Most brands have beauty advent calendars in 2024. Seriously: name a big-name and they’ve probably released a Christmas countdown packed with their bestselling products. Expect beauty advent calendars from The White Company, Cult Beauty, Sephora, Charlotte Tilbury, Dr Barbara Sturm, LookFantastic, John Lewis, Selfridges, Real Techniques, Liberty London and more.

What is the most popular beauty advent calendar varies from year-to-year, but among the fastest-selling are Charlotte Tilbury, Sephora, Liberty London, Space NK, Cult Beauty and LookFantastic. The ASOS beauty advent calendar also sells out with surprising speed, too. Each typically contain a healthy mix of skincare, makeup, and beauty tools, making them a favourite among beauty enthusiasts.