NBCUniversal has set May 13 for its annual upfront presentation, returning to Radio City Music Hall to give advertisers a look at “what’s to come in entertainment, news, live sports and events, scripted programming and more.”
The event will be followed by a Telemundo Celebration at The Shed in NYC that evening. “With NBCUniversal’s diverse content slate and advertising technology, marketers of all sizes can activate within premium tentpole content in English and Spanish and across all platforms,” NBCU said today.
The Comcast-owned company also announced it will hold its fourth annual technology conference, One24, at 30 Rock’s Studio 8H, home of SNL, to present its latest capabilities in automation, data, ad innovations, and measurement. The combo events “will demonstrate the technological advancements that power NBCUniversal’s premium content as well as the celebrated IP and iconic talent that bring inspiring stories to life every day from across the company’s vast portfolio,” said NBCU, the parent NBC, cable networks and streamer Peacock.
“NBCUniversal has always put our advertising partners at the center of everything we do,” said Mark Marshall, Chairman, NBCUniversal Global Advertising & Partnerships. “As consumers’ viewing habits continue to shift, the opportunity to connect with audiences across platforms is more valuable than ever. I’m thrilled to spotlight NBCUniversal’s extensive One Platform tech advancements and premium content offerings on two iconic New York City stages for this year’s One24 and Upfront presentations. The announcements we will make will further our commitment to driving the most effective media for our partners.”
It’s a challenging time for advertising, especially linear, where ratings except for sports have been in steady decline as viewers turn to streaming.
CBS parent Paramount Global has said it plans to skip its historical Upfront presentation at Carnegie Hall for the second year in a row in favor of individual meetings with advertisers.
NBCU’s last upfront was drama-filled as stories leaked just before the event that head of ad sales & partnerships Linda Yaccarino was moving to Elon Musk’s Twitter, now X, as CEO and the lineup had to be quickly revised.