SiriusXM unveiled an extensive rebrand and streamlined app, with Howard Stern, Kevin Hart, Kelly Clarkson and other talent joining execs at a kickoff event in New York.
The redesigned streaming app will debut in North America on December 14, with in-car launch unfolding in the following months. The company also announced its Streaming All Access Plan would be priced at $9.99 a month, a discount to prior levels. Various in-vehicle price points will be announced in early 2024.
A key strategic goal of SiriusXM in recent years has been to transcend its roots as an add-on option in vehicles. While that established base remains important and lucrative, the company is aiming to be more competitive in the audio space outside of cars, with enhanced music offerings and podcasts joining the dozens of continuously streaming music, talk and sports channels. The company also owns Pandora and Stitcher, with the latter podcast app winding down as a stand-alone ahead of the new app’s launch.
“The introduction of the new SiriusXM streaming experience marks a pivotal moment in our history, one that kicks off a new era of innovation at our Company,” CEO Jennifer Witz said. “And this launch is just the beginning; we will continue to iterate and develop our product offerings throughout the next year and beyond as we strive to deliver our subscribers the best listening experience on the go, in the car, and wherever they choose to tune in. From can’t miss live moments to the perfect soundtrack for any occasion, with the new SiriusXM, we are putting our differentiators at the forefront and welcoming in a new generation of listeners, bringing them closer to what they love.”
Witz and other executives were joined onstage at The Shed in New York’s Hudson Yards by Stern, Hart, Clarkson, Conan O’Brien, Andy Cohen, musical artists like Shaggy and other talent. A new-model Cadillac outfitted with the revamped app was parked next to the stage.
MORE to come …