Hailey Bieber, like many celebrities before her, is having a little fashion marathon in New York City today while doing press for her beauty brand Rhode’s strawberry peptide lip treatment launch.
Currently, Hailey has been photographed out in not one, not two, but three different red and white outfits to pay tribute to the “strawberry girl summer” theme she has been leaning into over the past few weeks, considering her brand’s collab with Krispy Kreme.
Notably, with her third look, Justin accompanied her. Hailey wore a red strapless Ermanno Scervino minidress fit for a night out and accessorized with a “B” pendant necklace, a red Ferragamo bag, and Maison Ernest heels.
Meanwhile, her husband wore white sweats and a pink baseball cap with yellow shoes. Two totally different styles—and not the first time Hailey has chosen cocktail attire while Justin has opted for a decidedly more casual look. Still, color-wise, the outfits complement each other, serving as proof that you really can do couple dressing with a partner who doesn’t want to dress up.
Hailey started her day in a red off-the-shoulder Vivienne Westwood midi dress for an appearance on Good Morning America.
She left the studio in a completely different look: a white minidress by Marc Jacobs, red Manolo Blahnik heels, and a red Ferragamo bag.
Hailey discussed Rhode’s strawberry peptide lip treatment launch with Allure last week. Why strawberry, you might ask? To pay tribute to her inner child. “As a kid, my favorite donuts [were] a strawberry frosted with sprinkles or a strawberry glazed. I also always loved strawberry shortcake bars,” she said. “The inspiration comes from childhood nostalgia, really.” There you have it.
Senior News and Strategy Editor
Alyssa Bailey is the senior news and strategy editor at ELLE.com, where she oversees coverage of celebrities and royals (particularly Meghan Markle and Kate Middleton). She previously held positions at InStyle and Cosmopolitan. When she’s not working, she loves running around Central Park, making people take #ootd pics of her, and exploring New York City.