ITV “Actively Exploring” Potential $1.3B Deal To Acquire ‘The Traitors’ Producer All3Media

ITV has said that it is “actively exploring” a potential £1B ($1.3B) deal to acquire All3Media, the UK super-producer behind The Traitors.

In a statement to shareholders on Friday morning, ITV responded to a Reuters report overnight, making clear that Britain’s biggest ad-funded broadcaster was a contender to buy All3Media.

ITV said a deal with Warner Bros. Discovery and Liberty Global was “no certainty.” It added: “A further announcement will be made if and when appropriate.”

More follows