Luxe blonde is the swish shade that we'll be seeing everywhere this summer

With “quiet luxury” picking up over 102 million views on TikTok for its understated approach to fashion, it was only a matter of time before beauty tapped in. “Luxe blonde” is one very dreamy example and chances are, you’ll be seeing loads of it this summer.

The principle of quiet luxury is to forgo flashy designer labels or shouty pieces in favour of quality basics that look rich (but don’t necessarily have to cost loads). Tailoring is important, to create a beautifully fitting silhouette, and colour palette makes a difference, too, with monochromatic tones creating co-ordination. Black or neutral tailored trousers with a simple but good-quality T-shirt won’t reinvent the wheel, but it looks polished and expensive without trying too hard.

Likewise, blonde is a classic, but by paying attention to detail, you can elevate it to a whole new swish level, which is exactly what luxe blonde seeks to do. The trend doesn’t refer to one colour specifically, but to a technique that creates a beautifully illuminated blonde by introducing subtle, seamless dimension that looks luxurious, without you being able to place your finger on exactly why.

Celebrity adopters of the hair colour include Sofia Richie whose simple centre-parted chignon at her wedding was levelled-up with her gorgeously glossy, mellow blonde.