Paramount’s horror movie Smile struck up $2M in Thursday night previews that started at 7PM, a figure that’s just above M. Night Shyamalan’s Old from summer 2020 which did $1.5M in its previews, and a figure that’s just under Universal/Blumhouse’s Black Phone Thursday previews which were $3M.
Paramount is expecting a high teens start this weekend, while it won’t be shocking if the movie exceeds $20M. Black Phone opened to $23.6M.
Universal’s Bros, the Billy Eichner starring and co-written LGBTQ romantic comedy, made $500K from 2,700 theaters which started showtimes at 5PM. The studio is only expecting a number in the high single digits this weekend.
Meanwhile New Line’s Olivia Wilde genre pic Don’t Worry Darling ended its first week with $25.5M.
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