Explaining the name behind the brand, Gigi revealed in an Instagram post this week: “We are Guest(s) in Residence of the clothes we own- they have had a life before us, and hopefully, if we take care of them, a life after us.. We are guests in residence of our physical bodies, of the homes we live in, and of this planet.”
“A “Guest in Residence”, to me, is also someone who is at home in themselves— I thought about my favorite kinds of people … the ones that make an effort to show up at any door, land in any country, sit down at any table, with a sense of comfort, and a wonder for the people in front of them and the world around them.”
“With all this in mind, we have created pieces for you to take on life with — from the most vivid adventures, to the most quiet moments.”
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According to her Instagram bio, which lists all her current roles, Hadid is the founder and creative director of Guest in Residence.
Gigi Hadid has been modeling for the world’s biggest fashion brands since she was two years old, so it was just a matter of time before she dipped her toes into other sides of the industry. First, she took up photography, and now she’s starting her own brand. Of course, her top-ranked position remains “Khai’s mom.”