Shares in Endeavor Group Holdings will begin trading Thursday at $24 a share.
The company, which owns WME, IMG and mixed-martial-arts circuit UFC, is also planning to take full control of the UFC along with the IPO.
The price is at the highest end of the range for its offering, which succeeds a previous attempt to go public in 2019. That IPO was yanked at the 11th hour due to unsettled market conditions and other headwinds.
Updating its plans in a registration statement this evening, Endeavor said it is offering 21.3 million shares of Class A common stock, plus up to nearly 3.2 million shares of Class A common stock that the underwriters have a 30-day option to purchase.
When trading starts Thursday on the New York Stock Exchange, Endeavor shares will trade under the symbol EDR. The offering is expected to close on May 3.
CEO Ari Emanuel and executive chairman Patrick Whitesell with a controlling interest in at least $900 million worth of stock combined if the offering goes as planned. The IPO values Endeavor at $10 billion.
Morgan Stanley, Goldman Sachs, J.P. Morgan and Deutsche Bank are joint lead bookrunners. Barclays, Citigroup, Credit Suisse, Evercore ISI, HSBC, Jefferies, Moelis & Company, Piper Sandler & Co., RBC Capital Markets and UBS are joint bookrunners. CODE Advisors, DBO Partners, LionTree, Academy Securities, R. Seelaus & Co., Samuel A. Ramirez & Company and Siebert Williams Shank are co-managers for the proposed offering.