As hard as it may be to believe that Fenty Beauty doesn’t have the answer to all of our beauty woes (we’ll admit it has sorted *most* of them), there’s been one product that’s been conspicuously absent from their roster of kick-ass makeup – until now.
That’s right, the brand has just announced that after two long years they’re going to be launching their first ever mascara – and it was more than worth the wait.
FENTY BEAUTY
The Full Frontal Volume, Lift & Curl Mascara is the ultimate do-it-all mascara, designed for full-on, fanned-out lashes. Specifically tailored to deliver Rihanna’s signature full lash look, the ultra black formula is paired with an exclusive flat-to-fat brush to deliver ultimate lift. The secret is all in the brush: the fat side holds maximum product to quickly load and lift lashes, while the flat side defines and curls.
The longwear, water-resistant formula has been life-tested by RiRi herself to stand up to smudging, sweat and tears, with the singer sharing that she designed the product to create an impactful look. “I like to get every single little lash to expose them all. I wanted to make sure this mascara lets you do that,” she said of the launch. “You get volume, lift and curl all with one product and this amazing brush.”
The brush’s special round, pointed tip allows you to load up and coat every single lash – even those usually-impossible-to-reach ones in the inner corners. To copy Rihanna’s favourite fanned-out lash look, simply add extra layers to just the outer edges of your lashes while brushing them outward. Team with the Brow MVP Ultra Fine Brow Pencil & Styler, a sweep of eyeliner and your favourite shade from one of her amazing eyeshadow palettes to make your eyes really pop. Eyes that look just like Rihanna’s? Sign us up!
The new Full Frontal Volume, Lift & Curl Mascara drops 16th January at Boots and Harvey Nichols online and in store.