American potato chip brand Pringles announced an upcoming Rick & Morty-themed flavour in partnership with Adult Swim and the Super Bowl on Wednesday.
The flavour, called “Pickle Rick,” is inspired by a 2017 episode from Season 3 of the animated show, according to Pringles.
In the episode, Rick — Morty’s alcoholic, scientist grandfather — intentionally turns himself into a pickle in order to avoid going to a family therapy session. He winds up going on a bizarrely violent adventure after a cat launches him into the street and he’s dragged down to the sewers.
What the potato chip will taste like is unclear, however the product will be sold in a green can.
Jill King, senior vice-president of marketing and partnerships for Adult Swim, confirmed to NME that the release of the salty treat will coincide with a brand-new, 30-second Rick & Morty TV spot, which will premiere during the second quarter of Superbowl LIV on Feb. 2, 2020.
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After the news was announced, avid potato chip connoisseurs and Rick & Morty fans alike took to social media to share their excitement.
Here’s what some Twitter users had to say:
Many even suggested Pringles should change the flavour’s name to “Pringle Rick.”
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“Rattlestar Ricklactica,” the Season 4 finale of Rick & Morty, airs on Sunday, Dec. 15 on Adult Swim.
You can watch the Season 4 trailer in the video above.
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