Two days ago, Huda Kattan teased her 39.7 million followers with an Instagram post asking “Can you guess where our first pop-up will launch?” With over 50,000 likes and 2,000 comments discussing where it could possible be – LA, New York, Sweden, Brazil – Huda finally revealed the mystery location as London.
“[London] really holds a special place in my heart and I literally couldn’t think of a more exciting place to have our first ever pop-up!” Kattan wrote on her website. “I really wanted this to be super special, so my team and I are pulling out all the stops to make this the most fun and immersive pop-up ever.”
You won’t have to wait long because the temporary store will be opening its doors at the end of the month on 29th November in Covent Garden’s East Piazza and will be staying until Boxing Day.
“I can’t wait for you guys to experience our out-of-this-world Huda Beauty universe,and we want everyone to have the chance to get involved,” said Huda. “You’ll be able to get your hands on everything from our cult and newest products to limited edition pieces that we created especially for you guys,” Huda told fans. And, if you need any extra persuading, Kattan told followers “we’re also giving the first 100 people to enter the pop-up a surprise goody bag!”
Interested? It’s expected to be busy, so if you want to avoid jumbo queues, you can book for free to reserve a space on a date and time of your choice.