As someone who writes about beauty for a living (and spends most of her disposable income on it too), Sephora is still my go-to. It’s where I go to top up the staples, have a little browse for “what’s new”, and then immediately lose all self-control the second I see the words new in.
I check that section more than I care to admit, but it does mean I’m usually first to spot the launches that are actually worth your time. Whether you’re on the hunt for the best foundation, a bronzer for that sun-kissed glow, Hailey Biebers iconic blushes (yes, Rhode is on Sephora now), or a moisturiser to save your skin this winter, Sephora is basically a one-stop shop for a routine refresh.
So here it is: my monthly edit of the best new products at Sephora. The launches that have genuinely caught my eye, made it into my routine, or at the very least onto my “okay, I need this” list.
Why you should trust me:
I’ve been a beauty writer for close to six years now, and testing products is literally part of my job, so it’s safe to say I know ball when it comes to makeup and skincare (not to big myself up). While I have multiple sites i like to shop for my products on – LookFantastic, Cult Beauty and Amazon being a few, Sephora is always the one I go to for exciting new product launches and what the cool girls are buying.
So think of me as your Sephora personal shopper: most of these picks I’ve already tested and worked into my own routine, and the rest are sitting pretty in my basket waiting for payday. I’m not just here for cute packaging either, I dig into ingredients, think about what works for different skin types, and properly try things before I tell you to spend your money. All that’s left to say is… let’s go shopping.
Ahead, my full edit of the best new Sephora products to shop right now.
Don’t forget to check out our Sephora discount codes to save before you purchase.