If you want the jumpstart on the beauty trends to know for 2025, you’ve come to the right place. All signs are pointing to dark siren makeup having its moment in the moonlight – especially if Pinterest’s Annual Pinterest Predicts report is anything to go by.
The picture pinning site has seen searches for “dark siren makeup” surge by a ginormo 695% over the course of 2024, making it one of the biggest headliners heading into next year. In fact sea witchery in general seems to be holding interest.
The trend has evolved from the mermaidcore movement that’s been building momentum for the past few seasons and its taken a moodier turn, too. “It’s so much more than seashells and starfish,” the Pinterest report says. “In 2025, gen z and millennials will dive head first into sultry siren make-up, wet wavy hair and moody mermaid manicures from first light to moonlight,” they predict. Alongside the makeup, “wavy wet hair looks” have seen an 80% rise in searches, while “sea-inspired nails” are up 65%.
What is dark siren makeup?
Dark siren makeup picks up where mermaid makeup left off. Similar elements of ethereal skin, shimmery silver highlighters and metallic accents remain, but it’s had a moodier twist with sharp black liquid liners creating an elongated siren shape and semi-matte or soft matte skin subbing in. Shimmery eyeshadows have been switched out for smoky greys and cool-toned browns, and instead of light, glossy lip shades, deeper nudes and dark ‘90s lip liners are featuring more heavily. Essentially it’s a grungy take on mermaidcore that’s a little sassier and sexier.
How to wear dark siren makeup?
Already we’ve seen the trend hero’d by the likes of singer, Charli XCX, model Precious Lee, musician Gabbriette and actress Alexa Demie. We’ve seen silver details, dagger liner and even vintage remixes.
Bratty dark siren makeup
Keep it feeling a little grungy and moody with sharp black liner and smoky grey eyeshadow paired with ethereal lit-from-within skin.
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’90s dark siren makeup
The dagger liner, cool-toned grungy eyeshadow and skinny brows give a mash-up between ’90s beauty and dark siren makeup, plus the wet waves keep the look feeling mermaidy.