EXCLUSIVE: Filming the adaptation of One Hundred Years of Solitude in Colombia delivered a 225BN Peso ($51.8M) economic boost to the country, the streamer said.
Sharing the headline figure with Deadline, Netflix Lat-Am said it is a measure of the impact to Colombian GDP and includes both the impact of its direct spending on the production and of the spending in the downstream supply chain. The number excludes the budget for the series, which has never been broken out.
The adaptation of Gabriel García Márquez’s seminal novel is the biggest TV project ever out of Colombia. In securing the rights to the magical realist tome, Netflix agreed the mythical town of Macondo would be recreated in Colombia and built by Colombians.
The series has just launched and will drop in two eight-episode instalments. The drama was produced by Dynamo and filmed entirely in Colombia with a 900-person production team. The Macondo seen in the series was built on a huge 540,000 square meter plot.
Netflix is keen to talk up its contribution to local production as it continues to invest outside of its domestic U.S. It has documented its commitment and the boost to local economies in various parts of the world. Breaking out the Colombian figure is a first for the SVOD giant and comes at a moment when it is going deep into originals in the Latin America.
Evidently proud of the huge local production, Netflix has now put together an exhibition showcasing some of the most memorable moments and original costumes from 100 Years of Solitude, which runs until 18 Dec.
As Francisco ‘Paco’ Ramos, Netflix’s VP of Content for Latin America, recently told Deadline, One Hundred Years of Solitude is one of several big swings for it in the region.
Other notable series coming out of Lat-Am for the streamer include the racing driver drama Senna, and the Argentina-originated comic book adaptation El Eternaut.