On Aug. 21, sources told Billboard that Lovato had parted ways with Braun, and a source told Variety that the split was amicable the same day the news broke. Billboard also reported that Grande had cut ties with Braun on Aug. 21.
On the same day, a source told Variety that Braun was leaving the management business entirely. “He’s getting out of management — he has been for years. That’s the real story,” the source claimed.
Another source told Variety that the departures are due to changes in Braun’s career. “All of Scooter Braun’s clients are under contract and negotiations have been going on for several months as Scooter steps into his larger role as HYBE America CEO,” the source said. “People are spreading rumors based on what they know, but they are off. Scooter’s team at SB Projects are still handling both Justin and Ariana as they work through what this new structure looks like.”
Yet another source told the outlet that the changes might be due to issues with Braun’s behavior. “He’s imploding . . . It’s a different world since the pandemic,” the source said. “You just can’t be an asshole like that anymore.”