Paul Sinacore Casting, established in the first half of 2021, is the latest step in an over quarter century journey Paul Sinacore has traveled. He’s moved through the upper echelons of the music, television, and film world both behind the scenes and in front of the camera. His long list of accomplishments is difficult to summarize in this article, but covering the essentials gives us a good idea of their scope.
His most recent work, before founding his new company, for Dan Bell Casting from 2016 through 2020 garnered Bell the coveted 2019 Heller Award for Commercial Casting Director of the year. It is the natural cumulation of a career trajectory carrying him with the music world’s brightest luminaries, including Lil’ Nas, Beyonce, and Madonna. He’s also experienced considerable success with several Super Bowl commercials for major corporations such as Apple and Nike, to name a few.
He’s branched off, as well, into the brave new world of streaming television. Paul Sinacore Casting handles those chores for the new Netflix revival of NBC’s seminal 80’s “true crime” hit Unsolved Mysteries. Sinacore appears in the recent Hulu production Pam & Tommy in an acting role. Sinacore is a longtime fixture of the Los Angeles community whose time drumming for the rock band East of Gideon during the early 1990’s. The popular act opened for such iconic acts as Tool and Nirvana during that era and Sinacore is finishing a documentary on the Los Angeles music scene of the time. Entitled Bet You Want Another Love Song, it looks at the scene between the years 1989-2001 and focuses a great deal on Sinacore’s own part in this period.
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Sinacore is a force for inclusion in the industry. His credo is to quit talking about it and just include – a product of his academic training as both an anthropologist and psychologist, reflected by a B.A. with Honors from UCLA, but more from his understanding of the opportunities individuals deserve. It isn’t flavor of the moment activism but, instead, an outgrowth of his personally held beliefs. These are tenuous times. War flares on the globe, governments are teetering after two plus years of a global pandemic,
Individuals who are doing work on the ground, behind the scenes, connecting others with their dreams while realizing their own are every bit as important as the global players riding astride every news article. They matter and their level of significance is immaterial. It is no competition. Paul Sinacore is giving back, both as a creative force in the entertainment world, and as a human being.
A final example of that is his recent docuseries Just Checkin’ In documenting the mental health of those recovering from COVID-19. It’s important work that gives the likely voiceless a key avenue for airing their concerns rather than languishing in shadows or being politicized for dubious gain. Paul Sinacore and his new casting company are geared to leave a mark on the world in more ways than one. He’s one of the go to figure in the industry today on multiple levels and expanding every day.
Troy Johnstone