Celebrity Gossip

This Iconic Concealer Sells Once Every 12 Seconds & It’s on Sale for 30% Off

We independently selected these deals and products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

With so many makeup products out there these days, word of mouth and customer reviews can be the best resources to make shopping decisions. If so many people are buying something on a consistent basis, it’s definitely worth checking out. Did you know that a Tarte Shape Tape Concealer is sold every 12 seconds? Yep, you read that correctly. Every. 12. Seconds.

This iconic concealer has a devoted following for many reasons. The full-coverage formula smooths and brightens the skin without settling. It last for 16 hours of flawless wear, which means you have zero to worry about throughout the day.

If you already know what’s up and love this concealer, it’s the perfect time to restock because It’s 30% off through January 14. If you haven’t tried it yet, what are you waiting for? The legendary concealer and other items from the Shape Tape collection are on sale at a major discount. If you want to find out why this famous concealer broke the internet, you just click “add to cart.” You won’t regret it.

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