Shortly after the Los Angele Police Department launched an investigation this morning into allegations of rape against Sex and the City star Chris Noth, a recent Peleton ad featuring the actor was scrubbed from Peloton’s social media accounts. Noth made an appearance in the first episode of HBO’s reboot of SATC, …And Just Like That last week which made reference to Peleton.
A Peloton spokesperson issued the following statement to Deadline:
“Every single sexual assault accusation must be taken seriously. We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot of the show. As we seek to learn more, we have stopped promoting this video and archived related social posts.”
Peloton launched the spot when its stock price slumped after the new HBO spinoff tied a major plot twist to the company’s products. The ad was meant as a comeback with a winking nod to the Noth episode.
But this morning, Noth, who is a series regular on CBS’ The Equalizer, is facing allegations of a 2004 assault and a 2015 attack in New York, both of which he denies. The allegations were reported today in a Hollywood Reporter story that included interviews with the two alleged victims.