It seems like only yesterday that Harry Styles launched his Pleasing brand, which centred around a range of nail polishes — and er, it sort of only was, with the line launching just last month. So we weren’t quite expecting another surprise nail polish launch from a music star quite so quickly — but alas, Machine Gun Kelly has stepped up to the plate with his new UN/DN LAQR creations.
UN/DN LAQR (pronounced ‘undone lacquer’) has been a year in the making, according to the music star, who told W Magazine he had recently started to paint his own nails as an act of self care. It “is a genderless nail polish brand that champions self-expression while breaking boundaries and redefining a new path forward,” according to a press release, which also read:
“At its core, UN/DN LAQR embodies a mindset and value system centred around creativity and does not conform to any gender norms set by traditional nail polish brands.”
To celebrate this unexpected launch, Machine Gun Kelly held an event which he attended alongside girlfriend Megan Fox, with whom he was matching with in more ways than one.
As well as both wearing black blazers with nothing underneath, the famous couple opted to rock matching pink nail polish from the UN/DN LAQR line, which was finished off with a fine chain on each of their pinky fingers, attaching them together.
The interesting look kept the two side by side throughout the event, and attracted a lot of interest from photographers who couldn’t get enough of the creative approach to highlighting the star’s nail polish.
The nail polish brand itself comprises ten shades and five top coats, with all fifteen 9-free (AKA non-toxic), cruelty free, and vegan.
Unfortunately however, fans from the UK won’t be able to get their hands on the polishes any time soon, as the brand only ships within the U.S. from its website. There’s currently no word on whether other international retailers will pick up the line, or if shipping will be expanded any time soon, but UN/DN LAQR says it “hope[s] to expand to other regions soon.”