If you’re anything like us, we bet you’re searching for more sustainable ways to satisfy your fashion cravings (we’re very aware that shopping for clothes is not an actual need.) We also know that fast fashion is absolutely not the way forward. It’s responsible for epic levels of pollution, speeding up climate change and colossal disrespect of worker’s rights. It’s urgent that we explore sustainable and conscious choices.
If rewearing your own clothes is high up the list of positive actions you can take to curb the impact of consumerism, take one more step and explore designer fashion rentals from someone else’s wardrobe… or shop the best pre-loved pieces.
The designer fashion rental market is the one of the biggest areas of fashion industry growth, with predictions suggesting the UK rental market could reach £2.3billion by 2029. That’s a boost for the circular economy. In tandem the resale market is growing globally and is expected to be worth $84billion worldwide by 2030 (with the global fast fashion industry lagging behind at $40billion.)
Earlier this year, designer fashion rental was called out as more damaging that binning your clothes (although we investigated and put *that* rumour to rest.) You can find out about the best fashion rental services right here – they’re brilliant if you’re searching for winter wedding guest dresses.
But now, instead of endless scrolling to see what is available, you can go direct to your favourite brands to fulfil your fashion desires. One of the most considerate brands around is Mother of Pearl – creative director Amy Powney has always lived a sustainable lifestyle which filters through to every element of her garments’ journeys. Instead of straightforward selling, Powney has taken the step to make Mother of Pearl available to rent from source by partnering with existing rental platform Onloan to create The Full Circle. (Although if you do fall in love with an item and truly can’t be without it, it will be available to buy from the site too.)
Powney understands that need for something special for certain occasions. “We recognise there are life moments that require a great outfit you may never have another event for – by renting you are able to enjoy items that signify a moment in your life or mood but may not have a place in your forever wardrobe.”
