James Martin was on This Morning today (October 11) showing off recipes from his new book Butter.
The handsome chef suffered quite the wardrobe malfunction, and the unfortunate incident was met with laughter from Holly and Phil.
What happened during the This Morning’s recipes segment?
James was on This Morning to showcase a handful of recipes from his new book.
However, he was left red-faced as he bent over and split his trousers live on air.
After cooking up a very buttery chicken Milanese, James revealed what he’d be cooking the hosts for dessert.
Holly quipped: “What are you whipping your butter up into this time?”
“I’m going to make some miso fudge,” he said, eating a piece he made earlier. “I’m actually eating too much of it, this is delicious.”
“Wow yum,” said Holly, trying some.
Phil quipped: “What people don’t realise is that he’s actually got wheels on the bottom of his feet and people just wheel him about.”
And, when James bent down as if to insinuate he did have wheels on his feet, disaster struck.
What happened when James Martin’s trousers split?
Standing back up, a giggling James said: “I’ve just split my trousers when I was bending down!”
As James turned around and showed off his trousers, Phil exclaimed: “Oh you have!”
James added: “I have genuinely split my trousers. I need to stop eating, actually!”
However, Holly declared that James’ feasting was “all in the name of research”.
How did viewers react?
One meanie echoed the chef’s sentiments and said: “Time to lose weight me thinks.”
Others just laughed along with the chef, who appeared to find the incident pretty funny.
“Ahahahahahahaha!” said one with the crying with laughter emoji.
“Did James Martin seriously split his trousers?!” asked another.
The man himself has yet to comment – or share a picture – of the incident online.
But it’s there on the ITV Hub for all to see!
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