It was once cool to have bold brows, noticeably darker than lightened and brightened hair. But trends move fast now and just about anything that was once a faux pas (hello, socks and sandals) can now be cool.
So if you spent years deepening your fair brows, you might be surprised to hear they’re “in” at the moment. Especially after Kim K went with the trend back in April and shocked everyone with her new look.
The effect of “rubbing out” your brows? Well, it makes your eyes and lashes pop more and changes how your face is framed.
If you’re intrigued, there’s an easy way to try this without needing to get bleach and then fearing you’ll leave it on for too long.
All you need is concealer, believe it or not.
Granted, this hack won’t work on dark hair (so sadly I can’t participate), but if you’re on the fairer side it’ll likely work a non-committal treat.
As demoed by model Ash Walker on her Insta reels, she says: “Bleaching your brows is a growing trend! How I bleach mine without bleaching them 👀👀✨✨”
Using the iconic YLS Beauty Touché Éclat Pen, she dabs some on the back of her hand then takes a spoolie and runs the product through before combing it into her brows.
This product is a beauty hero that lives in the makeup bags of many MUAs, editors and models thanks to its highlighting abilities.
Ash advises you use the product “lightly” and you can see a subtle difference in her brows, as though they’ve been gently highlighted.
And the best part? Cleanse it off later and your brows are back to normal.
Some have called the trick a “stunning idea” while another said: “It sounds like my naturally blonde eyebrows are finally having their time”.
Time to embrace a new trend – we’re off to try it with our brightening concealers.