We’ve seen a ’90s and ’00s hair revival. We’ve relived the scrunchies, butterfly clips and alice bands from when we were in primary school, but the next hair trend that’s blowing up on the ‘gram? It pushes things back further still, to when we were dinky with huge bambi eyelashes and soft, silky angel hair.
In fact, the gentle colour of pre-school strands is the inspo for “baby blonde” which seeks to recreate the brighter blonde hair some toddlers have when they’re little.
Look to hair dye names and “baby blonde” usually shows up as a pale platinum blonde, but expert colourists like Brazil’s Romeu Felipe have advanced hair colour techniques to give the shade beautiful dimension and a much more natural, innate feel. A leader in creating multi-dimensional blondes, his “soft baby blonde” takes its cue from the delicate hair of children which “perfectly reveals light and shadow effects,” according to Wella.
The painting technique blends sun-bleached, baby cherub shades with deeper undertones and roots for an effect that looks youthful but natural, rather than an all-over platinum.
Licks of lighter gold are applied to the front sections and baby hairs, then woven seamlessly through the crown and lengths.
But the condition is just as important, too. Shiny, soft strands are what sets this shade off, so glossy treatments and nourishing masks are a key component of caring for this colour.
The shade is a hit with celebs, including Sofia Richie who’s currently rocking a delicious rendition of the colour created by hair colourist and balayage queen, Tauni Dawson.
Margot Robbie has been known to favour the more realistic, gentle nod to platinum.
To ensure it looks super seamless, work with your colourist on spotlighting the perfect golden tone for your skin tone. The skill is in creating a gorgeous contrast that lights up your natural tones.
And, for a glam spin on the shade, push the colour even brighter around face-framing sections.
For more from GLAMOUR’s Deputy Beauty Editor, Elle Turner follow her on Instagram @elleturneruk.