Style/ Beauty

All the cool girls are wearing this Parisian brand on Instagram right now

Ever wondered how your favourite influencers look so effortlessly chic? Their shirts perfectly buttoned to look ‘done undone’, in Earth tones, muted prints and contrasting fabrics? It’s all thanks to a little Parisian styling.

The Parisian style blew up when Emily in Paris graced our screens back in October, and if there is one brand you should shop when recreating this look, it’s Sézane. Born in Paris and from founder Morgane Sezalory’s love of re-working vintage pieces of clothing, Sézane is what all the cool girls are wearing on social media RN.

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Morgane started small, under the name ‘Les Composantes’, and would adjust vintage pieces and sell them on in monthly drops, quickly becoming the go-to fashion vendor for the chicest Parisian girls. Today, the brand has exploded and fashion editors and influencers (oh, and the Duchess of Cambridge) love it for its luxurious, high quality pieces for an affordable price.

Here at GLAMOUR we firmly advocate sustainable fashion and investing in quality pieces that’ll last you a lifetime – and that’s where Sézane is hitting the right notes. The brand promises that your garments will last you a lifetime, not only in quality (via mechanical stress-testing) but in timelessness fashion too. What’s more, their denim is already 100% eco-friendly and they have recycled over 12,000 pieces to date. This is the definition of new-wave vintage.

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Want to invest in a statement piece? You can’t go wrong with Sézane’s signature Pierro shirt, £85. Coming in a wide range of prints, pair with light washes of mom or flared jeans for a seriously effortless look. Frida Lundgren (@froken.frida) wears it in the Delphe print so well.

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Or you could follow the crowd by snapping up the £110 Mikey jumper that is already selling like hot cakes – 10,000 hot cakes in fact.

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The lockdown-ready high-collared, puff-sleeved jumper has become an Instagram sensation over the colder months and we can see why.

Emily in Paris, eat your heart out.

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