While the fashion weeks hosted in New York, London, Milan and Paris reign supreme as the largest and most coveted in the world, Copenhagen’s offering – which is well underway right now, albeit digitally – continues to climb the ranks as *the* event for forecasting trends.
It’s no surprise, really. We’ve long been turning to the Scandi-cool crowd for wardrobe, interior and even skincare inspiration. Synonymous with minimalism, Scandinavia is a region that nails the delicate balance between delicate and nonchalant, constructing wardrobes from multi-dimensional fabrics, mood-boosting colours and enduring prints. From Stockholm to Copenhagen, Scandi women are known for their timeless, paired-back and endlessly chic approach to dressing that fashion lovers the world over are desperate to emulate.
So how to do exactly that? The answer is simple: invest in a few key pieces from the best Scandi fashion brands on the block – of which Ganni isn’t the only one worth knowing.
Sure, there’s H&M (who showcased its latest biannual Studio collection yesterday afternoon in a bid to prove the most sought-after new season collections aren’t all luxury), and Danish mega-brand Ganni – as founded by husband and wife duo Nicolaj and Ditte Reffstrup and run from their Copenhagen atelier. But there’s a whole plethora of other Scandinavian fashion houses worth adding to your hit list.
Filippa K and Stine Goya lead the way in stalwart wardrobe staples crafted from sustainable fabrics while Mads Norgaard goes against the fast fashion grain to release pieces with timeless appeal.
Rotate Birger Christensen – as stocked at Net-A-Porter and Farfetch – specialises in statement evening dresses and Cecilie Bahnsen creates irresistibly textured seersucker dresses that have romanced the entire fashion crowd over the past few seasons. There’s also By Malene Birger, a Danish fashion brand that opts for a modern, relaxed and versatile aesthetic – excelling in the knitwear games in particular. For fans of a looser silhouette and paired-back print, they’re our go-to for turtleneck sweaters, silk blouses and lace-adorned midi dresses.