DistroKid has announced Upstream, a new program to connect unsigned artists who distribute music via DistroKid with participating record labels. Artists who opt in will have their streaming data shared with labels. The first label to join the initiative is the Universal Music Group–owned Republic Records, home to Taylor Swift, Post Malone, the Weeknd, and more.
“Millions of artists rely on DistroKid and often ask for help getting noticed by record labels,” DistroKid CEO Philip Kaplan wrote in an announcement. “And record labels have approached us about finding efficient ways to identify talent in the DistroKid community. With demand on both sides, it made sense to play matchmaker. And by forming a relationship with one of the industry’s leading labels, DistroKid artists are able to identify potential partners who can accelerate their careers.”
Heading the Upstream program is producer and former G.O.O.D. Music executive Ché Pope, who will “work closely with the labels that join Upstream, and act as an advocate for artists who opt-in.” Upstream is live now; artists using DistroKid can learn more here.