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Pitbull is climbing on board the fitness equipment train just like Jay-Z … he’s investing in the same startup and hooking up students in the process.
Here’s the deal … Pitbull is the latest celeb to invest and partner with CLMBR, and he’s helping some charter school students gain access to one of the startup’s flagship products, a virtual climbing machine.
Pitbull’s collab with CLMBR calls for one climbing machine to be donated to each of the 11 Sports Leadership and Management public charter schools around the country.
There’s about 100 kids in each SLAM charter school, and they’re getting unlimited access to the on-demand, instructor-led fitness content available on the climbing machines. It’s like Peloton, but instead of using a bike, you simulate climbing.
Pitbull’s got a special connection to SLAM … he helped start the first school, which serves K-12 students seeking careers in sports leadership and management, back in 2013 in Miami’s Little Havana neighborhood, where he grew up.
Pretty soon, the kids will be climbing the ladder like the rest of CLMBR’s celeb investors … which include Jay, YouTube co-founder Chad Hurley and top men’s tennis player Novak Djokovic.