Tucker Carlson may have one of the most watched shows on cable news, but the Fox News Channel host is losing advertisers – again.
Whereas in 2018, over 20 companies yanked their ads after Carlson obtusely proclaimed that immigrants made America “poorer, and dirtier, and more divided,” this time the exits are over the host’s stance on the death of George Floyd and the nationwide protests that followed against police violence and racism.
Both Disney and T-Mobile have cut ties with the primetime Tucker Carlson Tonight over the host’s polarizing stance on the Black Lives Matter movement and the desire for justice and equality in America. Along with Papa Johns and SmilDirectClub, the media giant and the telecommunications brand faced a backlash in recent days for their association with Carlson and his belief that the well attended protests were “Black Lives Matter riots”
Or put another way, putting money in Rupert Murdoch’s corporate pocket was not a branding position they clearly wanted to be in at this moment in America.
While not a heavy advertiser on the much watched FNC, Disney did not respond to request for comment tonight on the issue. However, sources tell Deadline that the ads for ABC shows on Tucker Carlson were placed in error by third parties. The ads will not be running any more with no more placements by the Bob Chapek-led House of Mouse expected on Carlson anytime soon.
“We also realize that now more than ever is the time for us all to further strengthen our commitment to diversity and inclusion everywhere,” CEO Chapek along with Executive Chairman Bob Iger and SVP and Chief Diversity Officer Latondra Newton told Disney staff in a May 30 note five days after Floyd was killed in the street by a now fired Minneapolis cop.
“We intend to keep the conversation going, not just today, but for as long as it takes to bring about real change,” the correspondence from the Disney executives concluded.
That’s a stark contrast, to put it mildly, to Carlson’s earlier encapsulations of the past two weeks in America. Last week, the host told his primarily conservative audience that they weren’t “required to be upset” about Floyd’s Memorial Day death in broad daylight on the street by cops.
“This may be a lot of things, this moment we’re living through, but it is definitely not about black lives,” Carlson then told his viewers on June 8, the first day of Floyd’s memorial in his adopted hometown of Houston. “Remember that when they come for you, and at this rate, they will,” the FNC host added cryptically.
Those words provoked the Deutsche Telekom AG-owned T-Mobile to respond online that “We haven’t run ads on Tucker Carlson Tonight since early May and have cancelled all future placements.” The cell phone carrier added: “We will continue to support those who stand against racial injustice.”
T-Mobile’s new-ish CEO put it in even blunter terms:
It definitely is not. Bye-bye Tucker Carlson! #BlackLivesMatter
— Mike Sievert (@MikeSievert) June 10, 2020
“That’s America tonight, totally cool,” Carlson doubled-down on Wednesday on BLM-led or inspired protests, citing that “racist lunatics with semiautomatic weapons” want a new “segregation” in the county. This comes on the same day that Carlson made an exit of his own and left the Daily Caller. After co-founding the conservative digital outlet a decade ago, Carlson had his one-third stake bought out in recent days to supposedly free him to focus on his four-year-old FNC show
Having said that, the fiscal year ends later this month so we have no data yet on how Carlson’s show has or has not be hit by any advertisers exiting. However, beyond the boardroom politics, if past advertiser boycotts of Carlson and other FNC shows and past record bottom lines for FNC in 2018 and 2019 are any indication, we may be looking at an impact of nickels and dimes when all is said and done.
Still, in a yet another monologue tonight, one-time COVID-19 warning Carlson also piled up against the stay-at-home orders that state and local governments put in place over the past three months to keep spread of the often-fatal disease under control.
“Corrupt politicians scared us into giving up control over the most basic questions in our own lives,” Carlson declared with aim directly at Democrats, even though the White House is held by Republican Donald Trump. “At the same time, they gave more power to their obedient followers like Antifa, while keeping the rest of us trapped at home and censored online,” Carlson asserted
Despite such claims by Carlson and the former Celebrity Apprentice host, the anti-fascist group, which have become an obsession in FNC and GOP circles, has not shown up so far in any of the Justice Department cases of those arrested for looting and unrest following Floyd’s death.
At the same time, as the nation reopens sporadically, over 114,000 Americans have died from the coronavirus. America leads the world in confirmed cases of the disease with more than 2.04 million cases, so far.
“Turns out cable news anchors don’t make very subtle propagandists,” Carlson tellingly said tonight with zero irony. On that perhaps, all parties would agree here.
FULL DISCLOSURE: Dominic Patten has been a guest on Tucker Carlson Tonight several times discussing a variety of topics