Unless you’ve been living under a rock for the past two years (or cutting down on your social media intake – in which case, you’re excused), you’ve probably heard whispers of Trinny Woodall’s eponymous beauty brand, Trinny London.
It only launched two years ago, but in such a short time the brand has enjoyed sell-out after sell-out (more on that later), as well as 11,000 person-long waitlists on the most popular products. Beauty editors love it (the GLAMOUR office raved about her Sheer Summer Lip2Cheek collection when it landed on the beauty desk) and veteran beauty sleuths are obsessed. And as we all look for glowy, sheer and easy-to-apply summer makeup staples (which Trinny absolutely *nails*) to amp-up our video call makeup, there’s no time like now to shout about it.
So what’s all the fuss really about?
In short: Trinny cuts out the BS. Forget ingredients you can barely pronounce and products that take serious skill to apply. She has kept things real and down-to-earth, and the result is a collection which *genuinely* works.
Most of the products can be smoothed on with your fingertips to deliver pro-standard results without much makeup application know-how. What’s more, Trinny decided to sell each one of her wonder products in (or with) bitesize pots that can be twisted onto others to create a customised makeup ‘stack’. You can even buy ready-made stacks, like the Smokey Eye Stack and the Starter Stack. The concept is pretty genius and will be so handy for future travel.
But with 17 products in the range, which should you try first? We persuaded Trinny to reveal her top bestsellers, so you can try the crème de la crème.
Taking the top spot is the BFF cream, which has been described as ‘magical’ by eager reviewers on the Trinny site. It basically eradicates all the confusion around whether to buy a BB, CC or DD cream by giving you the best of them all. Trinny spent a *hell* of a long time perfecting the formulation of this product. It has SPF30, can be worn alone or beneath foundation and vows to leave you with radiant skin.
Still not convinced? One fan said: “I am completely addicted to BFF and just ordered my 5th tube. It just glides on so smoothly, gives an instant healthy glow, and the scent is just…Ahhhh! I swear it has even improved my skin and I love knowing I have at least 30 SPF protection every day. A must-have.”
There’s also Trinny London’s miracle lip product – Miracle Blur – which sells one pot every 23 seconds. In fact, it has sold out four times since it launched – once in 24 hours – and even racked up an 11,000 person-strong waitlist after one restock.
The £26 product is infused with skin-boosting collagen and elastin, to improve the appearance of fine lines and contains Vitamin E and C to help maintain the skin’s hydration barrier. It irons out wrinkles, smooths the appearance of your lips and plumps your lips without the need for fillers. Move over, Kylie Jenner, ‘cos this little pot of wonder is worth shouting about.