On May 7, Donald Trump’s campaign manager, Brad Parscale, tweeted a GIF of the Death Star firing its planet-destroying laser to announce the start of the campaign’s war on Joe Biden. Parscale’s choice of pop-culture ephemera was widely mocked. But the meme’s biggest weakness was that it bore no resemblance to the campaign’s messaging, which so far has been all over the place. During a week when America’s COVID-19 death toll approached 90,000, Trump allies floated smears that Biden was a tool of China, an invalid eating from a spoon, and even a pedophile, none of which caused damage. Sources close to Trump said the president has vented to friends about the lack of focused firepower coming out of the campaign. “There is deep frustration that there is no overarching message,” an unofficial campaign adviser told me. (The White House and Trump campaign did not respond to requests for comment.)
According to sources, Trump believes the answer to the message weakness is to declare all-out war on Biden’s former boss: Barack Obama. “Trump knows Biden is only popular because he was Obama’s V.P.,” a prominent Republican told me. Which is why, a few days after Parscale’s Death Star tweet, Trump accused Obama of unnamed crimes under the umbrella of “Obamagate.” “Obama is going to be on the campaign trail in a big way. He’s the most popular Democrat of the past four decades. Trump knows you have to neutralize him, and he’s frustrated Brad didn’t think of that,” the campaign adviser said. “Trump feels he’s doing it all alone.”
But Trump’s targeting of Obama has been causing consternation among Republicans, who fear he is pursuing a base-incitement strategy when he needs to appeal to crucial suburban voters in must-win battleground states. “Going after Obama is a big risk,” a former West Wing official said. “Obama is seen as trustworthy and reasonable. If you attack him and people don’t buy it, then you have a huge swing and a miss in front of the entire country.” Another prominent Republican agreed: “Trump cannot draw Obama into this. Obama can’t be ‘softened’ up. American people know him and like him.”
Trump has been leaning on powerful Republicans to join his war on Obama, sources told me. Last Thursday, Trump tweeted at Senate Judiciary chair Lindsey Graham, saying that Graham needed to call Obama to testify at hearings on Michael Flynn’s unmasking and the origin of the Russia probe. Graham rejected the request. “Trump thinks Lindsey isn’t doing anything on Flynn,” a former White House official said. According to the former official, Trump recently asked prominent allies to tweet negative things about Graham, and he has been complaining that Graham is a hanger-on. “Trump has said, ‘Since [John] McCain died, Lindsey follows me around and shows up to play golf and I don’t even invite him,’” according to the source briefed on the conversation.
Trump’s Obama preoccupation is likely to grow harder to let go of. Obama is breaking his postpresidential silence and goading Trump. On a private call with Democrats earlier this month, Obama deemed Trump’s COVID-19 response a “chaotic disaster.” During a virtual graduation ceremony last weekend, Obama told students: “This pandemic has fully, finally torn back the curtain on the idea that so many of the folks in charge know what they’re doing.” NBC News reported that Trump won’t invite Obama to the White House for the 44th president’s official portrait unveiling. “Trump hates Obama,” a former Trump adviser told me. “He used to go around calling Obama a ‘child.’” As a prominent Republican told me, “With Obama he’s going for the jugular. I wouldn’t be surprised if he puts out the really dirty stuff.”
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