It’s the new normal — for now, at least — and ViacomCBS’ Entertainment & Youth Brands are teaming to raise awareness about social distancing.
MTV, Comedy Central, Paramount Network, CMT and VH1 have joined forces with the Ad Council for #AloneTogether, a national campaign to promote safety and unity in the coronavirus era. Watch the first PSA above.
Among the celebrities taking part in the campaign are folks from RuPaul’s Drag Race, Schitt’s Creek, Jersey Shore Vacation and Black Ink Crew. Comedy Central late-night hosts Trevor Noah and David Spade also are featured. The content will be shared among their collective half-billion-plus social media followers.
ViacomCBS describes #AloneTogether as a national social- and talent-led campaign that educates audiences on the importance of social distancing and drives unity through entertainment. “A focus on mental health is a vital part of the effort, underscoring that social distancing does not mean social isolation,” it said.
The campaign also also will be tailored and supported by Nickelodeon, BET, CBS and CBS All-Access, Awesomeness, Pluto TV and Showtime. The open-source model is designed to expand across ViacomCBS and beyond.