We’re only a month into the 20s which means there’s a lot left in store for the first year of the new decade. So what will it bring? What will be the talking points (alongside more Brexit)? What will be the stand-out moments? And, who will be the major beauty players?
Here to answer that last one, is online beauty comparison platform, Cosmetify, who tapped into its extensive network of 1,710 brands, 216,650 products and 138 beauty retailers, aggregated the data and put together its predictions of the brands set to break the beauty stratosphere this year.
You’ll be familiar with some. Among them are well-established cult brands like Drunk Elephant and Jeffree Star Cosmetics. But they’ve uncovered some under-the-radar names like Rude Cosmetics (newly launched in Boots), Bondi Boost and Suva who are quickly gathering more noise and building up a fan following.