As far as low pain, high gains go, hair accessories are up there with midi dresses as the two-second throw-on solution to instantly make you look more dressy (without actually having to make much effort at all).
And while headbands and hair clips are still very much a go-to (searches for the latter have increased by 930%), the humble and oft-derided scrunchie, has in fact won the top spot as the hair appendage we’re all interested in stocking up on.
Pinterest revealed a stonking 6309% surge in searches for the term “hair scrunchies” in its recent Pinterest 100 report, which means, despite not really paying scrunchies much attention since they were our favourite primary school accessory, they’re back in a big way for 2020.
Bonus, they’ve been updated with a fresh twist to bring them up to date. Static fabrics are out and luxe materials like silk and leather are in with plush brands like Versace, Jennifer Behr and Ganni getting in on the action, too.
As for how to style them, sling them round a low ponytail or bun, keeping the style loose and relaxed and – yep – it appears our long-forgotten scrunchie has grown-up with us.