Maybe you watched David Attenborough‘s TV show Climate Change, or maybe Extinction Rebellion‘s messaging resonated with you, or perhaps you noticed the plastic pollution while on your last beach holiday – whatever it was that caught your attention, chances are you’ve recently thought about climate change, sustainability and environmental protection in one way or another.
Now, findings from the ING International Survey confirms this change in attitudes, with surprising statistics highlighting the general support for the protection of the environment among the population.
The study, which included over 15,000 participants across 15 countries including the UK, USA and Australia, found that the majority (71%) of respondents agree with the suggestions that environmental protection should be a priority, even if it means slower economic growth as a consequence.
As for the main concerns, plastic pollution was top of the polls, with 39% of respondents naming it as the most pressing issue, more than climate change (34%). 69% of Brits recognised that any consumer brand that refused to take active steps to lesser their environmental impact would face a backlash. As well as attributing responsibility with the brands, respondents were also concerned about over-consumption by the general public, believing there’s an excessive focus on consumerism.
While the results are encouraging in terms of changing attitudes, these beliefs are yet to translate into action. 94% of respondents say they throw away plastic waste on a daily basis, and a staggering 85% throw away up to five items every day.
Find out more about what all the different recycling symbols mean, how to recycle your beauty products, as well as easy way to cut down on everyday waste.