There are so many reasons why Fenty Beauty is universally loved – by make-up obsessives, MUAs and all those in search of a truly diverse range that caters for all skintones.
From the moment it launched in 2017 with a pioneering 40 foundation shades, it’s been pushing the conversation forwards towards a more inclusive, empowering future – going from beauty newcomer to cult-status brand in a matter of months (and winning Best Positivity Campaign in the GLAMOUR Powerlist Awards).
The most impressive thing about Rihanna’s beauty line? It’s not just a one-trick brand. Because while it’s made many headlines for leading the way towards inclusivity, it’s made just as many for the quality of its stellar products, which consistently sell out, top must-have lists and boast cruelty free credentials.
Fenty has been leading the beauty conversation more than ever lately, from its much-hyped arrival at Boots (which is only fuelling our obsession with the brand) to sell-out launches such as its first ever brow pencil and epic new Match Stix shades.
Whether you’re new to the brand (what are you waiting for?) or are a seasoned Fenty fan, we thought it was time for a little retrospective on the stand-out products worth investing in. The best part? Not only are they all now available at Boots (that’s our lunch hour sorted), if you come along to the GLAMOUR Beauty Festival in Manchester on 2-3 November, you can try them out for yourself. Fenty Beauty makeup artists will be on hand to help you find the perfect foundation shade match, and you can try – and buy – the products.
Read on to find out which Fenty Beauty products have our undying love, and get ready to add them to your wishlist.